Privacy Policy

Last updated: August 12, 2026

This Privacy Policy explains what personal data Matchwise (matchwise.pro and the Matchwise iOS/Android apps, operated by Anıl Kıral) collects, why, and the rights you have over it. It applies to everyone who creates a Matchwise account, on the web or in the mobile app.

We don't sell personal data or share it with data brokers. The mobile app uses Firebase Analytics (Google) for product analytics and, if you allow it, to measure how our own ad campaigns perform — this can involve your device's advertising identifier, which is why iOS asks for App Tracking Transparency permission. You're always asked before that happens, and declining doesn't limit anything the app does.

1.What we collect

CategoryExamplesWhy
Account dataEmail address, password (stored as a salted bcrypt hash — we never see or store your plaintext password)Create and secure your account, sign you in
Billing dataSubscription plan, token balances, transaction/ledger history, purchase history (mobile in-app purchases via Apple/Google)Deliver paid features, show your balance and history
Activity dataPredictions you've revealed, portfolios you've built, favorites, performance stats, search terms you enterShow your history, compute your personal analytics, run the search feature
Technical dataIP address and standard request logs (server access logs); on mobile, a device identifier, push-notification token, and in-app screens/actionsSecurity, abuse/rate-limit prevention, debugging, push notifications, product analytics

We do not collect payment card or bank account numbers — those are entered directly with Apple, Google, or our payment processor and never pass through our servers.

2.How we use it

3.Cookies, analytics & tracking

Web (matchwise.pro): your login session token is stored in your browser's local storage, not a cookie. The site uses Google Analytics (gtag.js) to see which pages get visited and whether App Store/Play Store buttons get clicked — this can set analytics cookies from Google. gtag.js does not load until you make a choice in the cookie banner shown on your first visit — nothing is set before that. You can change your choice anytime using the "Do Not Sell or Share My Info" link in the footer of any page.

Mobile app: we use Firebase Analytics (a Google product) to understand how the app is used — screens viewed, features used, purchases made — tied to your account so we can improve the product and see which features matter. This data, along with your device's advertising identifier, may also be used to measure the performance of our own ad campaigns on Google Ads. On iOS this requires your permission through Apple's App Tracking Transparency prompt, shown the first time you use the app; you can change your answer anytime in iOS Settings → Privacy & Security → Tracking. On Android, the system's Advertising ID is used the same way and can be reset or limited from your device's Google settings. We do not use this data to track you across other companies' apps or websites beyond measuring our own campaigns, and we never sell it.

3a.Your California privacy rights — Do Not Sell or Share My Personal Information

We do not sell personal data for money, and we don't work with data brokers. However, the CCPA (as amended by the CPRA) defines "share" broadly enough that using Google Analytics/Google Ads with an advertising identifier to measure our own ad campaigns (Section 3, above) can count as a "share" of personal information with Google, even without any payment changing hands.

If you are a California resident, you have the right to opt out of that sharing at any time, with no impact on any feature of the site or app:

California residents also have the right to know what personal data we've collected, to request deletion, to correct inaccurate data, and to not be discriminated against for exercising any of these rights — all covered by the "Your rights" section below (Section 7), which applies equally to California residents.

4.Who we share data with

We use a small number of infrastructure providers to run the service. They process data on our behalf under their own security and confidentiality commitments — they don't use your data for their own purposes.

We do not sell, rent, or trade personal data to third parties for their marketing purposes. Where analytics/advertising identifiers are shared with Google as described in Section 3, that's solely to run and measure our own product and campaigns — not to let Google or anyone else target you with third-party ads.

5.Data retention

We keep your account data for as long as your account is active. If you ask us to delete your account (see Section 7), we delete your personal data — email, password hash, billing/ledger records tied to you — within a reasonable time, except where we're required to keep transaction records for legal, tax, or fraud-prevention purposes.

6.Security

Passwords are hashed with bcrypt and never stored in plaintext. Sessions use signed JWTs. All traffic to matchwise.pro is encrypted in transit (HTTPS/TLS). No method of transmission or storage is 100% secure, but we take reasonable, industry-standard measures to protect your data.

7.Your rights

Depending on where you live (this covers rights available under the EU/UK GDPR, Turkey's KVKK, and US state privacy laws such as the CCPA), you may have the right to:

You can delete your account directly from the mobile app (Profile → Delete Account) — this removes your personal data immediately, subject to the retention note in Section 5. Data export, or account deletion from the web, is handled manually: email us at support@matchwise.pro from your account's registered address and we will process your request within 30 days.

8.Children

Matchwise is not directed at, and is not intended for use by, anyone under 18. We do not knowingly collect data from minors. If you believe a minor has created an account, contact us and we will remove it.

9.International data transfers

Our infrastructure providers may process and store data in the United States, the European Union, or other countries. Where required, we rely on standard contractual safeguards offered by those providers for cross-border transfers.

10.Changes to this policy

We may update this policy from time to time. Material changes will be reflected by a new "Last updated" date above.

11.Contact

Questions about this policy or your data: support@matchwise.pro