Editorial standards.
Who writes the Matchwise blog, how every article is produced, what we won't publish — and how to get a mistake fixed.
Matchwise Editorial is the desk behind the Matchwise blog. It publishes one football article a day, drafted with Matchwise AI and published under the standards below. Matchwise is a sports analytics service — nothing on the blog is betting advice.
How an article is made
- A real news event starts it. Each article begins from a story published by an established football news outlet that morning — a match, transfer, injury, managerial change or statement.
- Facts are checked live. Matchwise AI drafts the piece with a live web search, so names, dates, scores, quotes and fees reflect current reporting rather than the model's memory. Anything that can't be verified as current is left out.
- Our own data is added where it exists. When a club in the story has a match in the next seven days, the article includes Matchwise's statistical model read for that fixture — win/draw/loss probabilities and expected goals — quoted exactly as the model produced them and labelled as probabilities, not certainties.
- Every article answers the reader first. The key fact comes in the opening lines, headlines name the real people and clubs involved, and each piece closes with short answers to the questions fans actually search.
What we don't publish
- The same story twice. If a story was already covered in the last ten days, it is skipped. Older duplicates have been merged into a single article.
- Gossip. Players' and pundits' personal lives, relationships and celebrity news are out of scope.
- Filler formats. Quizzes, trivia, "guess the player" pieces and live-blog placeholders are filtered out before writing starts.
- Betting advice. Articles never tell readers what to bet. Model numbers are presented as analysis.
- Paid placements. No article is sponsored, and no club, bookmaker or agency pays for coverage.
Use of AI
We say plainly that articles are drafted with Matchwise AI — it's the same engine behind Matchwise's match analysis, and the blog exists to show the kind of reading it does. AI is used to research and write; it is not used to invent quotes, sources or statistics, and every model figure in an article comes straight from Matchwise's own database.
Corrections
If you find a factual error — a wrong score, name, date, quote or figure — email support@matchwise.pro with the subject "Correction request" and the article link, or use the support form. Confirmed errors are corrected in the article itself, and its "Updated" date and structured data are refreshed so search engines pick up the change. Articles that no longer meet these standards are removed and answer with a "gone" status rather than staying online.
Independence
Matchwise is an analytics service, not a bookmaker: it does not accept wagers, hold funds or place bets. Content is for users 18+ and is informational only. Matchwise earns money from optional in-app purchases and in-app advertising — never from bookmaker partnerships, affiliate betting links or sponsored articles.
Related: how Matchwise predicts matches · public track record · the blog.